Our story – MinimalVue

Behind the scene

Founder's Story

The founder of MinimalVue is called Cliff.When he was young, home was not only a safe haven for him, but also a dreamy space full of artistic atmosphere. He remembers that every corner of the house was adorned with carefully selected decorations from his parents, either quaint and elegant or modern and minimalist, but each one exuded a unique charm. These decorations not only make the home more beautiful, but also invisibly cultivate his perception and pursuit of beauty. With the passage of time, he gradually grew up and his interest in interior decoration became stronger. He began to delve into various decorative styles, exploring how to cleverly blend different elements together to create home spaces that are both personal and artistic. In this process, he deeply realized that interior decoration is not only a superficial beautification, but also an emotional investment and soul shaping for the home.

Pursuing art and shaping the soul of a home

However, in the market, he found that many interior decoration brands, although rich in products, often lack unique artistic atmosphere and personalized design concepts. This gave him an idea: why not create his own brand, integrate his love for art and emotional attachment to home, and create a unique decorative style that truly belongs to every family? So he embarked on a long entrepreneurial journey, working closely with designers, artists, and craftsmen to explore how to perfectly integrate art with life. We delve into various materials, colors, and shapes, attempting to cleverly blend traditional and modern, Eastern and Western elements together to create indoor decorations that are both artistic and practical and durable.

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